Shang-Chi and the Legend of the Ten Rings' latest TV spot hypes up the rise of a new Marvel legend. With less than a month to go before it hits theaters, marketing for the Destin Cretton and Simu Liu blockbuster is in high gear. While another proper trailer could still drop, shorter clips are also being rolled out to maintain the public's interest as its premiere nears.
Plot details for Shang-Chi and the Legend of the Ten Rings are still scant at the moment, with Marvel Studios' promotional activities mainly focusing on building up the character. Aside from the titular hero, however, there's also much anticipation for the arrival of the real Mandarin; named Wenwu and played by Tony Leung, the villain is updated to be Shang-Chi's father in the story. Meanwhile, Akwafina, Michelle Yeoh, Meng'er Zhang, and Benedict Wong, who reprises his role as Wong, will appear in the film, as well. As part of Marvel Studios' plans to diversify the MCU, the upcoming blockbuster is the first Asian-centered project from the universe.
As Shang-Chi and the Legend of the Ten Rings' debut slowly nears, Marvel Studios is ensuring that its marketing will be effective in enticing as many people to catch it on theaters. The latest TV spot for the movie, released by Marvel Entertainment, features a mix of new and old footage, primarily focusing on Katy questioning Shang-Chi of his real origins after the massive bus action sequence. It also includes a shot of the titular hero during what appears to be the final battle scene where he squares off with the Mandarin. Watch the video below:
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Shang-Chi and the Legend of the Ten Rings is arguably one of the most interesting MCU Phase 4 projects as it introduces a new hero into the franchise. A couple of months after Liu debuts as the Master of Kung Fu debuts, Chloe Zhao's Eternals will debut the immortal heroes. While these projects couldn't be any more different than each other, they open up a brand new pocket of storytelling in the MCU. So, although their respective stories are far removed from what's happening in the bigger franchise, sooner or later, they will mingle with the Avengers, which brings in so many potentially fun scenarios. For Shang-Chi and the Legend of the Ten Rings, specifically, Katy's personality and humor shine through during these promotional clips, and it would be curious to see more of his dynamic with Shang-Chi.
Interestingly, Disney and Marvel Studios seem to be set on debuting Shang-Chi and the Legend of the Ten Rings on the big screen without hints of a hybrid drop. This is despite the alarming rate of coronavirus outbreaks in the country due to the new Delta strain. Considering the issue that the House of Mouse is currently facing involving Scarlett Johansson's lawsuit with regard to Black Widow's same-day premiere on Disney+, it makes sense that the studio is being more careful than usual.
Source: Marvel Entertainment
- Shang-Chi and the Legend of the Ten Rings (2021)Release date: Sep 03, 2021
- Eternals (2021)Release date: Nov 05, 2021
- Spider-Man: No Way Home (2021)Release date: Dec 17, 2021
- Doctor Strange in the Multiverse of Madness (2022)Release date: Mar 25, 2022
- Thor: Love and Thunder (2022)Release date: May 06, 2022
- Black Panther: Wakanda Forever/Black Panther 2 (2022)Release date: Jul 08, 2022
- The Marvels/Captain Marvel 2 (2022)Release date: Nov 11, 2022
- Ant-Man and the Wasp: Quantumania (2023)Release date: Feb 17, 2023
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