The brand reputation rankings for idol groups in the month of January are officially out. Did your favourite group make it to the top 10?
The idol group brand rankings for the month of January are officially out. Brand Reputationidol Index is an indicator of media attention, consumer interest and traffic for idol groups. It also includes qualitative evaluation for brand reputation monitoring. In January, the brand reputation ranking order was as follows: BTS, Blackpink, Twice, (G)I-dle, IZ*ONE, NCT, Seventeen, EXO, GFRIEND, Mamamoo, Oh My Girl, NU'EST, SHINee, ITZY, Treasure, The Boyz, Astro , Monsta X, Tomorrow X Together, Cosmic Girls, April, Aespa, Red Velvet, AB6IX, Girls' Generation, Stray Kids, Victon, ENHYPEN, Momoland, and LOONA.
In first place, the BTS brand, was analyzed to have a brand reputation index of 15,664,084 with the participation index 2,625,920, media index 3,404,020, communication index 4,837,754 and community index 4,796,389. Compared to the brand reputation index of 18,972,090 in December, it fell by 17.44%.
In second place, the Blackpink brand was analyzed with the brand reputation index of 11,865,603 with the participation index of 451,704, the media index of 1,707,215, the communication index of 4,780,132 and the community index of 4,926,552. Compared with last December's 8401874, their Brand Reputation Index rose by 41.23%.
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What did you think of this month's brand reputation ranking? Share your thoughts with Pinkvilla in the comments section below!
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